The C-levels at a music publisher I used to work at would drop by my cube once every few days. All nice people, they did their best to be friendly when asking "working on anything big?" They'd ask that question because I was the person who had developed a system and brought in deals (licenses … [Read more...]
I used to think music publishers were just big music companies that owned songs. Then I found out McDonald's is a music publisher and things got interesting... Everyone knows there’s money to be had with placing music in advertising, but many people may not know exactly why it’s such a boon. … [Read more...]
Last year the music publisher I worked at got lucky. We landed the new Daft Punk album. EVERYONE wanted "Get Lucky." We had so many requests pouring in for this song, so many brands and agencies went after this thing (or something that sounds like it) you just wouldn't believe it. All of … [Read more...]
Brands using a recognizable piece of music in an ad is no longer big news, cool, or revolutionary to the music industry. We've been hearing for years about how the next hit single could be due to a brand's inclusion of the song in a TV spot. How such-and-such band really broke based on a … [Read more...]