Why Every Brand Should Follow McDonald’s Golden Example In Music Publishing.


I used to think music publishers were just big music companies that owned songs. Then I found out McDonald's is a music publisher and things got interesting... Everyone knows there’s money to be had with placing music in advertising, but many people may not know exactly why it’s such a boon. … [Read more...]

Brands Want The Latest Hit, But Are Any Brave Enough Find It?


Last year the music publisher I worked at got lucky. We landed the new Daft Punk album. EVERYONE wanted "Get Lucky." We had so many requests pouring in for this song, so many brands and agencies went after this thing (or something that sounds like it) you just wouldn't believe it. All of … [Read more...]