When people hear this phrase most think of doing something incredibly well. Maybe they’re driving a golf ball 300 yards, picking up ladies at the bar, or are having a hair day so epic, so flawless, they can’t help but feel like the sassiest gal in town (I love feelin’ sassy!). All of these … [Read more...] about Crushing It.
The C-levels at a music publisher I used to work at would drop by my cube once every few days. All nice people, they did their best to be friendly when asking "working on anything big?" They'd ask that question because I was the person who had developed a system and brought in deals (licenses … [Read more...] about Here’s Why Your Label Isn’t Getting More Syncs
I used to think music publishers were just big music companies that owned songs. Then I found out McDonald's is a music publisher and things got interesting... Everyone knows there’s money to be had with placing music in advertising, but many people may not know exactly why it’s such a boon. … [Read more...] about Why Every Brand Should Follow McDonald’s Golden Example In Music Publishing.
Last year the music publisher I worked at got lucky. We landed the new Daft Punk album. EVERYONE wanted "Get Lucky." We had so many requests pouring in for this song, so many brands and agencies went after this thing (or something that sounds like it) you just wouldn't believe it. All of … [Read more...] about Brands Want The Latest Hit, But Are Any Brave Enough Find It?
Brands using a recognizable piece of music in an ad is no longer big news, cool, or revolutionary to the music industry. We've been hearing for years about how the next hit single could be due to a brand's inclusion of the song in a TV spot. How such-and-such band really broke based on a … [Read more...] about Taco Bell Probably Threw Away $250,000 – How Brands Waste Marketing Dollars On Music
Start the new year off with a bang! That's what everyone tells you to do. But realizing It's almost the end of January I have to ask: Does your new year feel like a “bang”? Better yet, do you know what a "bang" even feels like? I ask because we often need to experience something … [Read more...] about Everyone Told Me To Start My New Year With A “Bang,” Here’s Why They’re Idiots.
It’s a really special time in United States culture this weekend, Thanksgiving. While most of the folks reading this will be preparing for a turkey dinner with family and friends, a lot of my readers across the globe will be carrying on with their lives as normal. Either way I hope you’ll find … [Read more...] about Why You Should Be Thankful For Your Lack Of Music Licenses
If you’ve been reading for a while, you know that I’m very engaged with connecting music to advertising. Today, I want to get your wheels turning and get you thinking outside the box. What is the fastest way to get your music in a commercial? This answer may make you laugh: start a … [Read more...] about Here’s The Fastest Way To Get Music Licensed + 10 Ways Brands Use Music
"I would love to be able to do that, but I'm just not that kind of person." How many times have you heard someone say this phrase? Or have said it yourself? Often times in conversations with family members, colleagues, friends, and co-workers, this and similar phrases, are used as reasons why … [Read more...] about The Story You Tell Yourself
Illiterate. That's exactly how most people come across when they communicate. Not because they can't read and write. This is much worse. Most people can read and write. They even know a lot of words. But despite all this fluency, they do the worst thing possible. They write first, … [Read more...] about The Certified Best Way To Fail To Impress A Music Supervisor