Why Every Brand Should Follow McDonald’s Golden Example In Music Publishing.

McDLogo

I used to think music publishers were just big music companies that owned songs. Then I found out McDonald's is a music publisher and things got interesting... Everyone knows there’s money to be had with placing music in advertising, but many people may not know exactly why it’s such a boon. … [Read more...]

Brands Want The Latest Hit, But Are Any Brave Enough Find It?

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Last year the music publisher I worked at got lucky. We landed the new Daft Punk album. EVERYONE wanted "Get Lucky." We had so many requests pouring in for this song, so many brands and agencies went after this thing (or something that sounds like it) you just wouldn't believe it. All of … [Read more...]

Why You Should Be Thankful For Your Lack Of Music Licenses

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It’s a really special time in United States culture this weekend, Thanksgiving. While most of the folks reading this will be preparing for a turkey dinner with family and friends, a lot of my readers across the globe will be carrying on with their lives as normal. Either way I hope you’ll find … [Read more...]

Here’s The Fastest Way To Get Music Licensed + 10 Ways Brands Use Music

Music + Brands

If you’ve been reading for a while, you know that I’m very engaged with connecting music to advertising. Today, I want to get your wheels turning and get you thinking outside the box. What is the fastest way to get your music in a commercial? This answer may make you laugh: start a … [Read more...]

The Story You Tell Yourself

What Story Do You Tell Yourself?

"I would love to be able to do that, but I'm just not that kind of person." How many times have you heard someone say this phrase? Or have said it yourself? Often times in conversations with family members, colleagues, friends, and co-workers, this and similar phrases, are used as reasons why … [Read more...]