As my mailing list has grown and my twitter following increases, I’ve been getting emails from some of you. The crazy part is despite the writing I do, I still get some of the most ridiculously crappy emails you’ve ever seen in your life.
Today I want to highlight two such emails and encourage the folks that sent them to write down any complaints, put them in a letter, address an envelope, and then crumple it up and throw it away. There’s no helping you if you’re constantly sending garbage to people.
Here is the first email
Seriously? They haven’t even changed their default mail name from “Yahoo! Mail” – and, oh yeah, they SPELLED MUSIC WRONG. Are you serious? How does this person expect me to respond? Here are a few responses that immediately jump to mind:
- YES, I am able to, but I won’t.
- What the hell is “muaic?”
- Dear Yahoo Mail, I wasn’t aware that non-living computer entities were even self-aware, much less writing compelling “muaic” that I may or may not be able to listen to! PLEASE tell me more!
Look. If you can’t write a complete sentence, give up now. If you can’t do an inkling of homework BEFORE you reach out to someone, give up now.
People will tell you to follow your dreams – I am telling you to stop immediately following your dreams if you can’t write a complete sentence with properly spelled words – you’re wasting everyone’s time. I’m more compelled to open spam emails than garbage like this.
Moving on to email number two
This person can at least write sentences and has included their name. Big improvement.
However, they COMPLETELY miss the point of one of my FIRST key elements of marketing your music: they make it all about them.
I’ve blurred out the info but take a look:
Do you see why people aren’t listening to your music? Do you get it?
If I sent you an email that was incredibly verbose and offered nothing but biographical information, would you ever read it? No, you wouldn’t. You’d sigh heavily, throw your sandwich across the room and run to cry under your bed.
Remember, your goal is to get the person to listen to your music, but you want to be relevant to the person you’re writing to.
If you want to jump-start your outreach efforts, subscribe to my email list. You’ll get a free 8-part music licensing how-to course delivered right to your inbox.