Check this out. It’s an article about the beginning of the end of an obnoxious, intractable and downright foolish “business” mentality.
This is the first evidence that the labels are no longer going to be able to sue their way to generating income. They have been a huge pain to deal with, they have refused to adapt, and now they’re “Hoping Apple Can Force Amazon and Google Into Cloud Licensing.” Nope.
Apple doesn’t care about licensing or playing fair with the music industry they just have a better relationship with the labels and more clout in negotiations. Apple deals with the majors because it’s easy for them, not because they think they need licenses and to appease them. Why would Apple’s deal force anyone to do anything?
Now we’ll see the majors start to scramble for income. They’ll start sacrificing rights, prices will drop. I mean REALLY scramble.
Mark my words folks, this is the beginning of the end. It took a long time but the labels are officially no longer in control. They’re down to a 49% say in digital licensing. The tipping point has been reached. Big change is coming in music licensing. Big change is coming in copyright valuation. It won’t be too much longer – maybe a few years max.
The snowball is rolling down the hill.