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Andy Lykens

Innovating and operating through growth

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Do it for the algorithm

August 26, 2022 by Andy

Get lots of likes, clicks, and link-backs. And shares, shares are important for network effects.

Definitely don’t ask people what they think of the result – and if they tell you anyway, just ignore it. Feel free to ignore the tradeoffs too. Only apologize if you have to. Definitely avoid responsibility at all costs.

Forget about the person that needs it. Forget about what’s good for the team. Don’t do it because it will make the product better. And that vision you started with? Who cares.

Do it at the right time, with the right link, and the right keywords. Do it to be the top hit in search.

Make it faster. More swiping. Less thinking. Shorter. Catchier. Easier. Make sure notifications are enabled.

Do it for the algorithm.

So the algorithm can sell more ads.

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