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Andy Lykens

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Rock Drumming

March 22, 2011 by Andy

Australia is a country not entirely dissimilar to the US. The gentry there have grasped a cafe culture of coffee conossieurism, spoon fed themselves organic food and green initiatives, and put their ear to the ground for great music.

This Australia Day the Ozzies continued a tradition of tuning into their public radio station triple-J and counting down the top 100 songs of 2010. Very cool.

But this article isn’t about any Ozzie tradition or US-Australian influences, it’s about drumming. It struck me when I heard the number 1 song of their top 100. Rock drummers there do the same thing as most rock drummers in the states…ignore dynamics.

Check out the track that set me off and listen critically:

Big Jet Plane – Angus and Julia Stone

It’s a pretty beautiful track with a great build over the first 30 seconds or so, the kind of build that makes it great for synching to picture. In fact, they nailed the build.

Then the drums come in…gross.

Typical of rock drumming today is this idea of standing out – kick starting the loudest part of the song. Why on earth would you the loudest part of your song in the first 30″? Unless of course you only wanted to write 30″ of music. But this song is longer than that so we can assume otherwise.

What would you like to hear? Or do you like the drumming in this track?

Personally I need someone a bit sneakier – maybe ride some cymbals a bit at first, maybe brush the snare, but a dynamic build of some sort. One which both adds to the overall build, but also builds independently.

Do any drummers want to weigh in? What would you change? What do you hear when you listen critically?

Filed Under: Music Tagged With: build, drumming, pop, rock

A quick brainstorm on the current music industry vs. Apple.

October 19, 2010 by Andy

Comparing and contrasting these two industries is an interesting exercise. One continues to fail in most all areas, while one continues to grow in most all areas. One focuses mainly on lawsuits and legislature. One focuses on perfectionist design.

Subscription content continues to make meager headway into the mass market. Music publishing (licensing) continues to generate growth. RIAA continues to try using the law to restrict access to copyright. Major labels are still run mostly by lawyers and boards of trustees who have little to no knowledge of music licensing, how it works, and why its successful. Steve Jobs and Apple have ALWAYS put design first and will continue to do so. Apple has just had it’s first $50-billion quarter. Streaming is inconvenient when no wireless connection is available. Apple products go out of their way to make things convenient – not free – but convenient. Apple just passed RIM in their market share. Apple sells copyrighted content and devices that access, and utilize that content seamlessly. The music industry has access to loads of copyrighted content and executes its exploitation poorly. The music industry consecutively sees revenues fall.

What can the music industry learn from a company like Apple? What can Apple learn from companies like WMG and EMI? If you had to rate Pandora as a music provider, what would you give it on a scale of 1 to 10? How would you rate Apple as a music provider? If you had to rate your iPod as a music player and content purchasing device, what would you rate it? How would you rate Pandora as a music retailer? How do you rate a major label as a music retailer? Post your thoughts to the comments!

Filed Under: Music, music business, music business development, music industry Tagged With: Apple, lawyers, music industry, Pandora

Billboard Music in Advertising Keynote with Kid Rock

August 13, 2010 by Andy

At the BBMiA conference waaaay back in June I was simply blown away by Kid Rock. Not having really listened to his music (other than not really liking Bawitdaba’s radio domination years ago) I wasn’t sure what to expect.

What I heard at his keynote was:

1) A guy who has worked his butt off from day 1.
2) Someone who’s taken the time to learn ALL aspects of his craft (creative, business, etc).
3) A very down to earth individual with a fantastic outlook on life.

…and more. I was able to record some of the Q&A at the end of the session with my phone and I’m posting it here. I hope you enjoy it!

Kid Rock at Billboard Music in Advertising

Filed Under: Advertising Music, Music, music business, music industry, Music Marketing Tagged With: Advertising, BBMIA, Billboard, Kid Rock, Music

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