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Andy Lykens

Innovating and operating through growth

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Patterns

August 17, 2010 by Andy

If you’re a musician you’re use to living in patterns. iii-vi-ii-V-I, circle of fifths (or cycle of fourths if you prefer), and so on. Patterns literally surround and encompass everything musically and help give loose structure to the art form. This structure can be manipulated, modulated, changed, transformed and broken altogether for the sake of making a great new sound.

I’ve been doing a lot of thinking lately about what advice musicians should take to heart; how to get the most bang for their buck when it comes to all the questions that entail getting a song licensed or expanding their audience.

In the end, it comes down to recognizing patterns in everything you do and improving them. Music practice applies to everything in life – business, health, success and failure in general. So what can you learn from yourself? What lessons might you already know?

Approach every problem or obstacle in your life like practicing your craft. Identify the goal of practicing (is it notes in a particular phrase? a complex rhythm? or do you just want to improve your fluency in a given key signature?), set out the tasks to help you improve at it (slowly go over notes, break down complex rhythms, identify scales/chords/passages in the key), and most importantly get started.

Even if what you decide to work on or how you start to solve a problem doesn’t turn out to be the most efficient, you’ll still learn a ton – both about yourself, and the problem at hand. Set a goal, make a plan, and get started.

Filed Under: Uncategorized

Billboard Music in Advertising Keynote with Kid Rock

August 13, 2010 by Andy

At the BBMiA conference waaaay back in June I was simply blown away by Kid Rock. Not having really listened to his music (other than not really liking Bawitdaba’s radio domination years ago) I wasn’t sure what to expect.

What I heard at his keynote was:

1) A guy who has worked his butt off from day 1.
2) Someone who’s taken the time to learn ALL aspects of his craft (creative, business, etc).
3) A very down to earth individual with a fantastic outlook on life.

…and more. I was able to record some of the Q&A at the end of the session with my phone and I’m posting it here. I hope you enjoy it!

Kid Rock at Billboard Music in Advertising

Filed Under: Advertising Music, Music, music business, music industry, Music Marketing Tagged With: Advertising, BBMIA, Billboard, Kid Rock, Music

SXSW 2011

August 13, 2010 by Andy

While it’s definitely been a great summer with a lot of big changes for me I haven’t been able to write as much as I would have liked about current issues in copyright and the music industry.

However, some big news! I’ve got a panel proposed for the 2011 iteration of South by Southwest! I’m very excited to have the opportunity to share with artists some really great details about getting music used in advertising, TV, and film. However, I need people to vote for it first! The following is a link to my panel and it’s description so give it a read and then give it a thumbs up!

Click here to check out my panel for SXSW 2011!

Note: You do have to be registered on the SXSW 2011 Panel Picker, however it’s completely free, and very fast. To find my panel, you can also copy/paste the title into the search box after you’ve registered.

Thanks for your support!

Filed Under: Advertising Music, music business, music business development Tagged With: Copyright, Music Licensing, Music Publishing, Panel Picker, SXSW, SXSW 2011

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