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Andy Lykens

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Tweak

May 27, 2024 by Andy Leave a Comment

If you’re trying to be persuasive or helpful, if you need to sell something or influence someone, or if you need to get someone’s attention, you are probably hoping for a response.

Curiosity is a positive response. So is a statement. It could be an action like sharing, replying, or recommending. What it isn’t, is silence.

If you get only silence, the thing to do is to decide what to tweak. Deciding what to tweak can be hard because there is no formula for understanding the silence. For example, it might not be what you’re saying, but how you’re saying it (you can hone your message). Or, you may not be reaching the right people (you can hone your audience). It may also just be bad timing (in this case, consistency comes in handy). Most people won’t tell you “thanks, but no thanks.” If they do, that’s good feedback.

If you’re focused on getting others to take action be prepared to be patient and consistent. Be prepared for silence. Most of all, be prepared to make a tweak and try again.

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Filed Under: Audience, Design Tagged With: change, feedback, listen, tweak

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