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Andy Lykens

Innovating and operating through growth

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Development

The ceiling and the walls

October 13, 2022 by Andy Leave a Comment

Most people know about the ceiling, but whether you realize it or not, the walls are there too.

We don’t hear much about the walls because we’re often looking up, hoping for height, when perhaps a little breadth might do the trick.

The ceiling may be high, and the walls are harder to move. But hard isn’t impossible, and the walls can still close in on you.

The first thing to keep in mind is that you can design your room however you choose – after all a beautiful space that people appreciate will do more for you than one smeared in frantic, haphazard colors of protest.

But if your ceiling is low, and your walls are close, and then someone starts to critique your design, the second thing to keep in mind is that you don’t have to live in someone else’s house, you can build your own.

Filed Under: Development Tagged With: autonomy, constraints, creativity, growth, perspective

Try it

September 13, 2022 by Andy 1 Comment

We hear a lot of stories about success, most of them condensed so they fit into a convenient, episodic, narrative we can easily consume. Most have distinct beginnings and endings. All of them have hindsight bias.

In reality, we can’t possibly understand the totality of these experiences. There are emotions and details that are omitted for one reason or another. Rather than beginnings and endings, all of these people decide to try something and then make choices in the middle of the resulting situations.

There are many times at which the answers are not clear no matter whose story is considered. There are times when what seems obvious in hindsight started as a hunch, perhaps being followed stubbornly against the wisdom of others.

If you erase luck and privilege, and decide not to glaze over details, you’ll uncover a lot of average people simply trying something they’re interested in, navigating uncertain circumstances, and largely being surprised at the result.

If you’re reading this you have at least some luck and some privilege. Maybe it’s time to just try it.

Filed Under: Development, Uncategorized Tagged With: action, focus, impact

What to do next?

September 5, 2022 by Andy Leave a Comment

If you’re lucky enough to wake up in a new day you have to decide what to do next. You keep on deciding until the day ends. As days add up, so do the actions we take and the decisions we’ve made.

Over time we spend significant amounts of our lives doing things – some we’re really proud of, some we’re probably less proud of. Sometimes we choose to do the easy thing or the fun thing, while other times we do something challenging, or new.

Making decisions and taking action can help you start to ‘look like’ something different. For example, if someone spent 3 years working at a Starbucks, you could probably observe them on any of those days and they’d ‘look like’ a barista. Not just in what they’re wearing, but in what they’re doing, talking about, who they’re spending time around, and so on.

If one day our barista wakes up and decides to spend one less hour at Starbucks that day, and one more hour calling a congressperson about why Los Angeles shouldn’t host the 2028 Olympics, they may start to ‘look like’ an activist. At first this would be an hour of their whole life. And then 2. And then 3. And then – well, you know how to count.

We can see how, slowly, a decision and some action can start to reshape a person. They may not like this activism and choose to spend an hour on something else the next day. Or they may decide to double their hours. Either way, the decisions add up, and momentum builds. One day they may not ‘look like’ a barista much at all.

Too often we think about change as binary – on or off. Today I am a barista, tomorrow I am an activist. But that’s not quite right, because most of the things we do need patience, and practice. Most things worth doing take time. We need to decide to see ourselves as something new, and for most people it’s hard to see how you’d jump from barista to activist, and much easier to spend the next hour doing something a little different.

The next time you are expecting a binary outcome, remember it is unlikely you will feel completely different just by doing something new once. Instead, simply change the answer to the question: what to do next?

Filed Under: Development Tagged With: action, change, decision, investment

Speaking the language

August 28, 2022 by Andy Leave a Comment

When visiting a foreign country with a language other than your mother tongue, it’s usually a good idea to spend some time learning key phrases. For example, when friends come to Italy most people know the word for “Thank you” (“grazie,” pronounced grat-zee-ay). I usually teach them 3 more words: vorrei questo/quello (pronounced vorr-ay-ee kway-stoe/kway-low). This simple phrase is a polite way to say “I would like this/that” and, in conjunction with pointing, is so handy when you want food, a souvenir, or the quickest way to a restroom.

These simple words go a long way to demonstrate that you care enough to be polite, and are trying to meet people where they are. In fact, you can totally butcher the phrases and people will appreciate you trying. This isn’t because you’re some genius, or because you’re doing something exceedingly well, it’s because you’re doing something that most people don’t even attempt. They’d rather not do the work and have people come to them.

When it comes to work, we have the same opportunity. Not only is there common language amongst our colleagues, but we also have tools, workflows and personalities to understand too. Each of these things requires more effort than the equivalent of showing up and speaking your native tongue in a foreign land.

In all of these situations, between the internet and tour guides (knowledgeable colleagues) it is possible to learn almost anything you need to know in order to meet people halfway.

Are you impressed by someone who’s great with pivot tables? There’s a YouTube video to help you collaborate better. Want to know what the acronym means? Speak up in the meeting (chances are everyone who doesn’t use it every day forgot too). Not sure the best way to integrate business units? Ask the team leads.

So the next time you’re attempting to do pretty much anything, ask yourself: what simple thing can I learn that will set me apart as a conscientious human?

Filed Under: Development Tagged With: growing, learning, listening

Crushing It.

August 3, 2014 by Andy

Crush It.

When people hear this phrase most think of doing something incredibly well. Maybe they’re driving a golf ball 300 yards, picking up ladies at the bar, or are having a hair day so epic, so flawless, they can’t help but feel like the sassiest gal in town (I love feelin’ sassy!).

All of these situations are great and imply some sort of higher-being moment for the individual who’s in the zone. But maybe there’s another way to think about it…

I was playing Settlers of Catan last night (which, if you don’t know, is the greatest game of all time – kind of like Monopoly mixed with Risk but easier to learn) and at some point during the game I looked at the board and thought to myself:

“There is no way I am going to win this game. There aren’t enough resources and there are too many obstacles.”

Then I looked around the table and it dawned on me. Everyone else likely felt the same way; eyes glued to the board searching for options, hands running through their hair in frustration, and all looking at the exact same thing:

A crowded board with too many obstacles and not enough resources.

Once I had that realization my mindset shifted. Everyone has mostly the same problems and perhaps if I change my outlook I will find a way to at least be competitive. Since I was going to play the game anyway, why not try to at least make the most of it.

I decided to crush it, but not like you might think.

I wasn’t trying to re-invent the wheel and create some insane new strategy. Instead my aim was to crush my limiting mindset:

“not enough resources, too many obstacles.”

So I looked at the board, more closely analyzed the other players’ situations and continued to move ahead despite what seemed like an implausible scenario.

This happens in art, science, and business all the time. We all look at the same game and conclude it’s too difficult based on the resources available and the obstacles in the way.

Yet people always manage to succeed.

People even come in second and third and do pretty well despite not coming in first place.

So the next time you think someone’s really crushing it ask yourself: Have they re-invented the wheel? Are they playing out of their mind? Is her hair REALLY that silky and smooth?

Or have they simply crushed their limiting beliefs?

Filed Under: Development, music business, music business development, music industry, Progress

The Certified Best Way To Fail To Impress A Music Supervisor

September 5, 2013 by Andy

Illiterate.

That’s exactly how most people come across when they communicate.

Not because they can’t read and write.

This is much worse.

Most people can read and write. They even know a lot of words. But despite all this fluency, they do the worst thing possible.

They write first, and read second.

Failing to read

The internet contains a host of information. Tons. Yet you wouldn’t believe the outreach I get where people still don’t know what they’re doing when they send an email.

Questions like “How can you help me?” or outreach like “Please listen to my music.”

Be mindful of the person you’re contacting and respect their time enough to READ FIRST.

Then draft a thoughtful, succinct, and relevant message.

Filed Under: Development, music business, music business development, Music Licensing, Music Placement, Progress

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