Brands using a recognizable piece of music in an ad is no longer big news, cool, or revolutionary to the music industry.
We’ve been hearing for years about how the next hit single could be due to a brand’s inclusion of the song in a TV spot. How such-and-such band really broke based on a commercial they were in.
While some bands have definitely gotten some great success by being in an ad, I’m here to ask a different question – what are the brands getting?
[Read more…] about Taco Bell Probably Threw Away $250,000 – How Brands Waste Marketing Dollars On Music